Starting January 1, 2024, Texas is set to shake up the vaping scene with a bold move – a ban on vape packages featuring fruity images or cartoons. The new law, known as the Protecting Children from Electronic Cigarette Advertising Act, aims to curb marketing to minors, but it's causing a stir among adult vapers. From apple to strawberry, the flavor illustrations that once adorned packages could soon be a thing of the past.
In a surprising twist, this flavor crackdown comes in the nation’s second-most populous state, home to a massive vaping community. With potential shortages looming, both bottled e-liquid and disposable vape enthusiasts might face a flavorless future as manufacturers hustle to comply. The big question remains: Will Texas be strict in enforcing this flavor-focused legislation?
Breaking the mold might break the bank, as violating the law could lead to a Class B misdemeanor conviction, resulting in jail time and hefty fines. Retailers are also in the crosshairs, facing civil penalties and potential permit revocations.
The Protecting Children from Electronic Cigarette Advertising Act, a seemingly well-intentioned law, was signed into action by Governor Greg Abbott on June 17, leaving the vaping community on edge.